Rationale

For the brief Kaitiakitanga we had to  "identify small actions that we do in everyday life which can have a big impact". For our group we decided to do the set topic of Food Waste, we wanted to show how easily someone could make an impact as one simply needs to be conscious about what they're buying and throwing away. We targeted adults, particularly ones that buy and make food for a household. To do this we decided to use a 50s/60s art style as it is more appealing to an older audience and also sets our designs aside as unique. Our video is simple but gets the main points cemented in the viewers mind and our website follows on from the video for further information in an easy to read and accessible format. We think our group successful completed the brief and are proud of our finished product. In future we would probably pay more attention to our videos transitions as the mainly consist of fades and the timing could be tightened up a bit.

Web Assets

Video (web version)

Here is a copy of our final video. It has been compressed heavily for web so the quality isn't great. Please see our website on stream for the best quality version.

Sound effects

We decided against using sound effects for our video. We felt that the soundtrack had quite a noticeable beat running through, and didn't leave a whole lot of room for extra sound effects. Also, some of our animations feature things that don't really have recognisable sounds. In the end, we felt that using sound effects wouldn't really add anything to the video, and might complicate the audio in general.

Soundtrack

For our backing track, we wanted something fairly upbeat and simple, but also suited the sort of 50s/60s illustration we had.

We initially looked at this track:

However, we found it was perhaps not as lighthearted or upbeat as we wanted.

Eventually we decided on a royalty free track from bensound.com called "Jazzy Frenchy", which we thought suited our video well.

https://drive.google.com/file/d/0B67R-ODNMQtQNkZ5TUJjanJFbDg/view

All illustrations

Early animation

Text Animation

I really like how this animation uses dynamic text. I would like to consider some similar transitions in the video

BANGFIT Infographic

Rough Storyboard Animatic

slide text plan 1

storyboard
web template`
icons images
script

shot1
On average one third of the food we buy gets thrown away. It’s mostly
avoidable

shot 2
if we chose to act differently it could be avoidable,
but in many families it’s considered normal to waste these types of food.

Shot 3
In New Zealand, a Waste Not Consulting report to the Ministry for the
Environment “Household Waste Data 2008”, calculated that, in 2008,
1,048,993 tonnes of waste were generated by the residential sector,

Shot 4-5
an average of 260 kg per person or 676 kg per household per annum.

Shot 6
this can be solved if you buy less use more.... youre wasting your own money and youre also wasting the environment

Storyboard

Sitemap

I plan on using template 1 as the base for our site. The first page will feature our video as the main element. Below will be two columns for "Buy less" and "Use more" which link to their own individual pages with more information. From here the viewer will be linked to a final page which will sum everything up and include links for further research.

Examples

Web Examples:

http://www.comme-des-garcons.com/

http://www.natgeoeat.com/

http://edition.cnn.com/interactive/2014/07/travel/50-states-natural-wonders/index.html

https://historyoficons.com/

niceme.me

Motion Graphic examples:

https://vimeo.com/27527580

https://vimeo.com/72420929

https://www.youtube.com/watch?v=qPQQwqGWktE

https://www.youtube.com/watch?v=Yuo7AuDGNN8

https://www.youtube.com/watch?v=1urx4nPhq3A

Web

Important infromation for webdesign

Images must be:

72 dpi

960 px 

RGB colour

Inspiration

Both Jamie and I are into videogames. Two that use a similar art style are the fallout series and Ratchet and clank. Included are some links which showcase these styles, we plan to use them as a reference for out own visual style.

Fallout

https://www.youtube.com/watch?v=AY2jPAb6BOQ

Ratchet and Clank

https://www.youtube.com/watch?v=1urx4nPhq3A

Idea

Today I had an idea of starting the video with raining food,  our hand drawn items will be falling on screen like rain.

Visual style

In class we decided on some colours we might like to use, and also looked at some visual references to decide the aesthetic we will use. We are going for a 50s/60s illustrative style. We want an imperfect look and plan to use some patterns to communicate our ideas.

Brainstorm

Day 1.

We are Colin Jenkins and Jamie Owers, and our chosen topic is food waste. We are interested in the consumer perspective, and looking at buying less, and using more of what you buy. We will have global aspects, but will mostly focus on food waste in New Zealand.