Rationale

For the brief Kaitiakitanga we had to  "identify small actions that we do in everyday life which can have a big impact". For our group we decided to do the set topic of Food Waste, we wanted to show how easily someone could make an impact as one simply needs to be conscious about what they're buying and throwing away. We targeted adults, particularly ones that buy and make food for a household. To do this we decided to use a 50s/60s art style as it is more appealing to an older audience and also sets our designs aside as unique. Our video is simple but gets the main points cemented in the viewers mind and our website follows on from the video for further information in an easy to read and accessible format. We think our group successful completed the brief and are proud of our finished product. In future we would probably pay more attention to our videos transitions as the mainly consist of fades and the timing could be tightened up a bit.